Granada/Suburban World Theater

An "atmospheric" theater that caused a dust-up between two theater chains.

The Granada Theater
3020 Hennepin Avenue
Opened: 1928
Architect: Liebenberg and Kaplan
Owners: Rubenstein and Kaplan / Finkelstein and Ruben
Contractor: William Berg

Reopened as The Suburban World, 1954
Owner: Ted Mann
Marquee redesign: Liebenberg and Kaplan
Style: Atmospheric/Exotic (Spanish Renaissance/ Churrigueresque)

In 1927 William Berg, a theater builder and financier, began construction of the Granada Theater for owners Louis Rubenstein and A.A. Kaplan. The Granada was designed by the firm of Jack Liebenberg and Seeman Kaplan and was their first “atmospheric” theater, a new concept in the mid-1920s. The idea was to create the feeling of watching a movie outdoors in an exotic locale such as a Spanish plaza or castle courtyard. The Granada was also one of the first movie theaters in the Twin Cities designed for “talkies.”

Construction of the Granada immediately led to a game of “chicken” between Rubenstein and Kaplan (R&K) and their rivals, Moses Finkelstein and Isaac Ruben (F&R). F&R owned a chain of Twin Cities theaters including the Lagoon (now the Uptown) just a block away; they did not want competition.

F&R offered to buy the partially built Granada from R&K. When R&K rejected the offer, F&R threatened to reopen the nearby Calhoun Terrace Ballroom (now Stella’s Fish Café and Prestige Oyster Bar) as a competing atmospheric theater; the ballroom had originally been built as the Calhoun Theater. This tactic caused R&K to give in; they sold the Granada to F&R, who abandoned the Calhoun redesign and turned their attention to promoting both the Granada and the Lagoon.

The Granada’s façade was faced with Kasota Stone, Minnesota’s premier building stone, and is in the Churrigueresque style, named for José Benito de Churriguera (1665–1725), a Spanish architect who first used the style on churches. The Churrigueresque style includes elements borrowed from Moorish (i.e., Islamic) architecture, including the niches made to look like balconies and the elaborate cornice at the top. Originally, exit doors on both ends of the Granada’s façade had ornate metal grates; similar grates survive on the big round-topped second-story windows. Inside, the auditorium is decorated as a Spanish courtyard with balconettes, trees, and windows that protrude into the space. As lights dim at the beginning of a movie, the blue ceiling imitates the night sky with tiny sparkling stars and clouds and a moon that slowly move across.

In 1954, the theater was renamed the Suburban World, one of Ted Mann’s chain of World Theaters in Minneapolis. Mann remodeled the theater in 1959, and in 1966, the current marquee replaced the original box marquee and blade sign. Art movies were shown until 1983; then the building was used for both live music and films. In 2003, the exterior was listed as a local historic landmark, and in 2016, the interior was added to that designation. The building has been closed since 2014.

Images

Suburban World Theater

Suburban World Theater

Creator: photo by Anne Drolet -- 2017 View File Details Page

Granada Theater

Granada Theater

Creator: photo courtesy of Hennepin County Library View File Details Page

Granada Theater auditorium

Granada Theater auditorium

Creator: photo courtesy of Northwest Architectural Archives View File Details Page

Cite this Page:

Anne Drolet
Edited by Richard L. Kronick, “Granada/Suburban World Theater,” Minneapolis Historical, accessed December 12, 2017, http://minneapolishistorical.org/items/show/135.

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